Three essential elements when building your brand’s style guide

Updated: Apr 28

A style guide is a set of standards for formatting, writing and design. Brands often overlook, and therefore lack, a cohesive style for their brand. A lack of uniform style portrays a sloppy image to the consumer and adds difficultly when designing.


Specifying fonts and colors might seem unnecessary. However, it helps set ground rules for how the brand is respected graphically.

Deciding on a set palate helps reduce design time and increase uniformity. Typically, fewer colors is easier to work with.

Hex, RGB, and HSL codes represent exact colors which makes it easier to find in the future. We've found recording exact colors extraordinarily helpful when designing across digital software. If you are struggling to find a color or looking for inspiration, we recommend Pantone.


Similar to colors, it’s most efficient to pick a few styles and stick to them. You will need a font for Titles, headings and body text to start. If you choose to add additional fonts, be cognizant it doesn't begin to confuse the viewer.

Different design software may represent fonts differently. Especially while web building, ensure the fonts you plan on using appear consistent across platforms, browsers, and operating systems.


Holding consistent alignment across your brand’s text, logo and graphic design makes viewing more enjoyable. Setting alignment can be simple as ensuring one-inch margins on all branded material.

It is a good idea to specify if your prefer text aligned left, right or center. This will create a similar visual appearance across marketing media.


Respecting the style of a logo is essential and therefore there are some additional rules. Click here to view our installment on logo styling.

Hopefully, some of these steps can be useful or enjoyable when creating your brand!

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